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BSA Motorcycles New Zealand (part of Europe Imports Ltd) is committed to responsible privacy practices, and to complying with the National Privacy Principles contained in the Privacy Act 2020 and all other applicable legislation governing privacy.

This Privacy Policy sets out our policies on the management of personal information, regarding how we collect personal information, the purposes for which we use this information, and to whom this information is disclosed.

What is personal information?

Personal information is any information about you that identifies you, or by which your identity can reasonably be ascertained. Examples of personal information include your name, address, telephone number, email address and a record of any queries you have made.


Collection of information

Wherever possible, BSA Motorcycles NZ collects this personal information directly from you or through our authorised dealerships. We use this information for the following purposes:

  • To respond to your requests and enquiries

  • To ensure your purchase is recorded and maintained for warranty purposes

  • To inform you in the event of recall or field service action affecting your BSA motorcycle

  • To offer promotions, competitions, and marketing offers

  • To contact you to obtain your feedback and to find out your level of satisfaction with our products, services, and dealerships through surveys

BSA Motorcycles collects personal information from our dealer network when you purchase a new vehicle to ensure we can administer our warranty system and provide quality customer service throughout your BSA ownership.


You are under no obligation to provide us with any personal information. However, if you choose not to do so our ability to administer your warranty benefits and provide customer service may be affected.


Europe Imports Ltd may obtain your name and address from the Motor Vehicle Register. We are authorised as a member of the Motor Industry Association (MIA) to access this under the conditions of Gazette Notice 2023-au3015.

We have been authorised to obtain and use this for the following purposes:

  1. To provide registered persons with service campaigns for software updates to vehicle’s safety assist and autonomous systems and for upgrades to engine management systems for improvement environmental performance.

  2. To verify registered person details for warranty purposes.

  3. To provide registered persons with details of any extensions or possible extensions to existing warranty periods.


Any person can notify the Registrar that they do not wish to have their name and address made available under an authorisation by visiting the NZTA Waka Kotahi website here.


Any personal information collected will be held by Europe Imports Ltd. 6 Rakino Way, Mt Wellington, Auckland.


Ensuring personal information is up-to-date

We do everything we can to ensure that the personal information we hold is accurate complete and up-to-date whenever we collect or use it. This means that from time to time, we will ask you to tell us if there are any changes to your personal information.


How can you access or correct the personal information we hold about you?

Except where provided by law, you have the right to see the information we hold about you and correct it if it is wrong.

If you wish to obtain access to your personal information held by us, or to request us to correct any errors in that information, please contact us by visiting and specify your request.


Security of personal information

Security of personal information is important to us and we take all reasonable precautions to protect personal information from misuse, loss, unauthorised access, modification or disclosure.

Some of the ways we protect personal information include:

  • external and internal premises security;

  • restricting access to personal information only to staff who need it to perform their day to day functions;

  • maintaining technology products to prevent unauthorised computer access or damage to electronically stored information, such as requiring identifiers and passwords, firewalls and anti-virus software; and

  • maintaining physical security over paper records.


Disclosure of personal information

Europe Imports Ltd does not sell, or rent any personal information to third parties.  Europe Imports outsources certain business functions to other organisations. For the purpose of providing services to Europe Imports, personal information may, as required, be transferred to or handled by:

  • our associated companies including our dealer network

  • organisations which provide services to us, such as research companies, mailing houses, promotion and advertising agencies

  • Government and statutory authorities


If you withdraw your consent to Europe Imports disclosing your personal information to these contractors, this will affect Europe Import’s ability to deliver these services to you.


BSA Motorcycles service data

Europe Imports Ltd collects service information directly from our dealer network for maintaining warranty records and monitoring adherence with requirements for our warranty package. This information is also utilised to develop personalised offers relating to the age and mileage of your vehicle/motorcycle.


To the extent that service information is personal information the same rights and commitments as set out above will apply.

Opting out of receiving promotional offers, blogs and newsletters.


Europe Imports is committed to responsible privacy practices. However you can adjust your email preferences at any time.

If you choose not to receive any promotional offers, blog or newsletters Europe Imports Ltd, you may miss out on special products and service offerings.


Normal website usage

The only information we collect and store during normal website usage is the name of your Internet service provider, browser version, the website that referred you to us and the next website you go to, the pages you request and the date and time of those requests and the country you are in. We use this information to generate statistics and measure site activity to improve the usefulness of customer visits. During normal website usage we do not collect or store personally identifiable information such as name, mailing address, email address, or phone number. The BSA Motorcycles website contains links to other sites.


This privacy policy is applicable for the BSA Motorcycles Website only. We encourage you to read the privacy policies of each website that collects your personally identifiable information.


Collection of personally identifiable information

There are instances where the BSA Motorcycles NZ Website requests personally identifiable information to provide the website visitor with a service or correspondence (for example, promotional offer, test drive request, competition entry, updates and mailed brochures). This information, such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data by Europe Imports Ltd and is used to fulfill your request. If you tell us that the information should not be used as a basis for further contact, we will respect your request.


The information you provide is used by Europe Imports to improve the services we provide you. It is never provided to any other company for that company's independent use.


If you choose to post messages in our message areas or leave feedback for other users, we will collect that information you provide to us.

To the extent that information collected under this heading is personal information, the same rights and commitments as set out above in relation to personal information will apply.


If you send us an email

If you send us an email containing personal information, we will take reasonable steps to ensure the confidentiality of that information. The content of emails is sometimes monitored by our Internet Host for maintenance and fault detection purposes. We may also monitor email for legal compliance purposes. E-mails may also be sent to our dealers or contractors when they relate to product or service enquiries or complaints.

Although we take steps to protect information sent by e-mail, e-mail is not a secure method of communication and if you are concerned about sending your personal information to us in this manner you may prefer to contact us by another means.


Use of cookies

BSA Motorcycles uses technology such as "cookies", "pixel tags" and java code on the BSA Motorcycles NZ Website and in emails you have agreed to receive from us. The use of "cookies", "pixel tags" and java code is an industry standard, and helps us monitor the effectiveness of our advertising and how visitors use the BSA Motorcycles Website. Cookies also improve the visitor experience by delivering information and fresh content specific to your interests. Cookies are widely used on most major websites. The BSA Motorcycles NZ Website "cookies" do not store your email address or other personal information about you.


Changes to our privacy policy

We may change our Privacy Policy from time to time at our discretion and without notice. At any time, the latest version is available from our website.

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